Three directions for the homepage redesign, all working pages rather than flat mockups. Concept A is the one going forward. B and C stay here so the reasoning is still visible.
Dark, cinematic, built around the moment the roof fails. For owning emergency and storm-damage searches.
Light, technical, expert. Sells the free inspection report as the product. Nobody in this market looks like it.
Warm, local, editorial. The local answer to storm chasers — we were here in February.
Built in Concept A's direction. Each one is a worked example — the copy gets swapped per page, the section order stays.
The master every residential service copies: when you need it, the scope as a work order, the options, what sets the price, how to compare quotes, FAQ and related services. Same section order on all nineteen.
Built from the master. Live H1 kept word for word. Signs of damage, the repair as an eight-step order, the four most common repairs, and a patch bid set against a written repair price.
Built from the master. Live H1 kept word for word. When to book one, the eight checks, four kinds of report, and what a free inspection should actually include.
Built from the master. Live H1 kept word for word. Signs of a hidden leak, the trace from ceiling to roof, where leaks start, and patching the stain against finding the source.
Built from the master. Live H1 kept word for word. What cannot wait, what happens from the moment you call, and a door-knock storm offer set against a call you made yourself.
Built from the master. Live H1 kept word for word. Signs of failing flashing, rebuilding a joint step by step, the four joints on most roofs, and caulk against new metal.
Built from the master. Live H1 kept word for word. Signs of hail, the path from storm to claim to repair, what hail does to each material, and what a hail quote should show.
Built from the master. Live H1 kept word for word. New builds, additions and material changes, the install layer by layer, four systems, and how to compare installation estimates.
Built from the master. Live H1 kept word for word. Lab test first, containment and legal disposal, and the new roof on the same estimate. No licensing claim until Brian confirms.
Built from the master. Live H1 kept word for word. Which roofs suit a coating, the prep before it, four coating types, and coating over problems against coating a sound roof.
Built from the master. Live H1 kept word for word. Signs of rotten fascia, rot cut out rather than wrapped, rafter tails checked, and four fascia materials.
Built from the master. Live H1 kept word for word. Signs of failing gutters, seams resealed and runs set back to fall, and a quick patch against a gutter that drains.
Built from the master. Live H1 kept word for word. Gutters sized from the roof area, downspouts planned for drainage, profiles and guards, and a water test.
Built from the master. Live H1 kept word for word. What a visit catches, the eight checks, maintenance through the year, and a clean-up against a real visit.
Built from the master. Live H1 kept word for word. When a roof can be restored, the deck check first, four roofs that restore well, and a paint-over against real restoration.
Built from the master. Live H1 kept word for word. Signs of a hot attic, air sealing and baffles before insulation, and four insulation types. Not in the live menu; kept.
Built from the master. Live H1 kept word for word. Signs siding is done, the wall behind it checked, four materials, and a cover-up against re-siding properly.
Built from the master. Live H1 kept word for word. Signs of a stuffy attic, intake and exhaust balanced, four vent types, and another vent against a balanced system.
Built from the master. Live H1 kept word for word. The weak points storms find first, sealing each one before June, and a spray-on sealer against fixing each point.
Service layout, written for building owners and facilities managers. Live H1 kept word for word, work phased around business hours.
The leak traced from the ceiling tile to the entry point and shown before any price. The live page's infrared and drone claims are not carried over.
Parapets, curbs, edges and penetrations, rebuilt into the membrane and priced detail by detail.
A free inspection with a written condition report and a roof plan, shaped for owners, buyers, lenders and carriers.
Impacts mapped on a roof plan and a scope for the adjuster. The live title has no city, so New Orleans is added.
A new roof over a sound existing one, after moisture checks, phased around operations.
Tear-off to the deck in sections, each one closed watertight the same day.
New buildings and additions, with the full roof build-up set out in a line-item scope.
Whether a roof should be coated at all: moisture checked first, repairs before coating. Chemistry detail lives on the elastomeric page.
Acrylic against silicone, thickness and application, so it does not repeat the coating page.
Scheduled visits, drains cleared, agreed small fixes, and a dated report after every visit.
Board insulation above the deck, laid in staggered layers, with wet board removed. No R-values quoted.
Wall panels with the substrate checked, a weather barrier, flashed openings and documented fastening. The live "certified" claim is not carried over.
The roof side only: vents, exhaust fan curbs and relief vents, flashed into the roof. HVAC design stays with the mechanical contractor.
Service layout for a material. The live H1's cut-off last word restored to "Orleans". The only type page that keeps the WindProven chip.
Standing seam and panel systems, trim before panels, and when metal earns its price.
Structure checked before tile is quoted, underlayment as the real waterproofing, and lift-and-relay as an option.
Repair and match before replace. Meta ending changed from "Call us today." to the phone number for the CTA check.
Honest about Gulf humidity: rot cut out, ventilation checked, and synthetic or metal shake as alternatives.
TPO and PVC, welded and probed seams, attachment set for wind. EPDM detail left to the rubber page.
The low-slope category page: drainage first, five systems compared, repair, recover or replace priced.
Tar and gravel, often worth repairing. Test cuts count the layers before any option is priced.
Primed and taped seams, terminated edges, and porch roofs, with rubber roll and rubber shingles as options.
Two-ply modified bitumen with no flame near walls or penetrations. H1 "A" lower-cased and meta CTA fixed; both flagged.
The roofing layers only: membrane, root barrier, drainage, leak test. Structure and planting sit with the engineer and landscape contractor.
A local-conditions block written per city, so the thirteen area pages do not read as one page with the name swapped.
Turns the six empty navigation parents into pages that can actually rank for the head terms.
The residential hub set the shape. These three follow it — same nine sections, same rhythm, and no two adjacent sections sharing a background. All the copy is different.
Written for a building owner, not a homeowner. The thing being protected is trading hours, so the work order is phased around them.
The explorer is sorted by the decision the reader is making rather than by service. No lifespan or price numbers anywhere, because none are sourced.
Only two child pages, so the service grid slot carries a diagnostic tile grid instead — the signs a homeowner can see from their own driveway.
Built around one idea: a claim is settled on documentation, so the roofer who photographs the damage properly is worth more than the one who promises approval. Title and meta carried from the live page unchanged.
A rewrite rather than a restyle. The live page has no H1, carries another company's name in the body copy, gives the wrong phone number in a call to action and has no structured data at all.
The live page has no headings at all and fifty four images with empty alt attributes, on a page whose entire content is photographs. Rebuilt with all ten live photographs, eight more from Pexels and two short clips, with a filter by roof type.
The live page has no headings at all, only five questions, the wrong phone number and no FAQPage markup. Rebuilt as a grouped hub with every answer open, a jump list, and twenty questions instead of five.
The one nav page not rebuilt with the others. The live page carries the wrong phone number, seven images with empty alt text, and files Madisonville under the wrong parish. Rebuilt around a map of the fourteen cities.
One thing worth knowing. The credential bar under the hero drops the GAF WindProven line on the commercial and soffit hubs. WindProven is a Timberline shingle warranty, so claiming it on a flat commercial roof would be false, and it contradicted the panel further down that page. Each hub now carries only the claims that are true for it.